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Proof your business from a virtual Solar Eclipse

Prepare for it

A solar eclipse happens when the moon moves directly in the path of the sun, only allowing you at its peek to see the outer edges of the sun. Go with me here as a small business owner how would it effect you and your business if something stood right in the path between you and your customers?

I mean how could you fix this problem? Would you take this as a sign that it’s the end of your business? I mean you could go from making $1000 per day to $100 a day. That would be the proverbial nail in the coffin of any business that kind of revenue loss could be devastating.

So how do you protect your business from outsiders who can come in throw a lot of money on the table and steal all your customer? This story I’m creating is just an example of real life. Right now you could be on top, but tomorrow you could be down in the dumps, about to loose everything. How do you deal with that?

  1. First you must not put all your eggs in one basket, as a business owner you cannot allow one source of income to produce more then 35% of your over all revenue. As an example if you have a photography business, you cannot just rely on Family Portraits, as a photographer you must divest in other sources of income, such as some commercial contracts that pay very well, but don’t always come through out the year just like wedding photography (seasonal).
  2. As a business owner you must have some cash for reserves to ensure that during the hard times you can still take care of the business. Keeping your staff count low, and ensure you always look for the best price. You must keep up with your cost, and watch your vendors.
  3. I just said watch your vendors, when times are great everyone knows it and when they do, the dollar signs show. So keep your business to yourself, don’t give so much information to your vendor who’s coming in just to check on you. Most of the time they are doing a quick recon mission to see how things are going just so they can soften the conversation about that 10% increase in the cost of supplies that are going up with no reason as to why.
  4. Enjoy your business so many of us get caught up with blinders all zoned in on one thing the money, that we neglect to see when people are reaching out to us such as the employee that has found a way to keep some cost down, not by being cheap, but by surveying the land for more then one vendor every 6 months. Or they see new competition in their neighborhood that could cause issues for your business, it’s always good to treat your employees with respect and they will respond with a loyalty you can’t imagine.
  5. Last your business has thrived because you treat every customer as if they were your last. Customer service in the “now economy” is the key to obtaining new business, and definitely keeping business. You can’t expect to grow with out continued business from your most loyal customers. Remember there are good customers that allow you to make a profit, love your product and champion your business to other, and then there are those who want to nickle and dime you on everything you sale. You have to know the difference yes treat them the same, but don’t bend over backwards  for those who give you resistance about price.
  6. You are the expert, make sure that you are getting what your worth and never discount your service, because if you do it, you may end up doing it again, and again, and again, you get the picture

The truth hurts indeed, but being prepared for the good times as well as the bad, any solar eclipse that comes for your business will regret they day they tried to take you on head to head.

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Motivation for August 2017

New month new challenges

We are already on to another month, here we are 8 months into 2017, can you believe it? Where did the time go, I started my business at he very end of 2016, and found that the direction I was going was not where I wanted to go so I did a pivot. It’s not easy to have dreams and ideas that take so long to get up and running, but honestly if it was easy everyone would be doing it right.

So let me give you a run down the the businesses that I am currently in at this time.  Each one has it’s up and downs, as I have progressed I’m holding on to two things one where can go, and when I am able to get there.

MCA

MCA (Motor Club of America) is a company that has been around for 80 years, there main product is road side assistance, as an independent sales agent I pay for the service myself, but it also gives me the capability to gain commissions from people who sign up under me to do the same thing. Each person who comes into the company under this level pays $39.90 which pays 1st and last months premium. Then I get a commission for that sale of $80. I’m gonna let that sink in for a moment so you understand the numbers. Yes it’s crazy $40 spent by new signups, and I get $80 commission. Heres how this works most companies spend millions in advertising between, billboard, TV, Radio, and Social Media they could spend multi-millions overall. The great thing about MCA is that they decided to instead start a network of independent sales agent who do all the advertising and we reap the rewards in commissions. Here is the thing, it good money, but it’s not EASY Money, I have only been doing this for less then a month, now that my 1st month is almost over now it’s time to get this train moving.  In this kind of business they say learning the business is best and your first month is like a learning experience. The month of August is now here so I’m working this business now so eventually it can work for me.

Shopify

I started Shopify some time ago when a company put out a challenge, they stated the startup was low cost and the training was FREE.  I love Free stuff so I joined, Shopify is a website that gives you an easy way to sell things online, it’s essentially an Ecommerce store that you create, you set up the theme, you set the prices, and the best part is you don’t have to house inventory. The business model they trained us on was a drop ship model where we never have to store the product at all. This program had some really great training, not only were they showing us how to set this up step by step, but from time to time they would also bring in new mentors people who were absolutely crushing it on shopify. That added mentor bonus was worth $1000 by it self but it was all free. I learned a lot from this program, one thing was if your running ads on Facebook or online, running just one ad was a no no, cause this caused your data to be wrong with no other thing to base success off of you were stuck with 1 data stream.

Affiliate Marketing

So here is where the dirt meets the pavement, Affiliate Marketing is a highly lucrative endeavor by itself, not only in the money you can make but also in the money you spend. So let me ask you a question, if for every $1 you gave me I gave you $3 back would you keep giving me $1? Yes of course you would because you know your going to make your money back plus profit if you give me that $1. The concept is not hard but when people find things to invest in online the first thing they like to say is, I don’t have anymore money, I am broke and I can’t spend any money. This happens a lot but it’s ok you don’t have to spend money, but remember if you don’t spend it’s going to be more of your time and effort to get your business up and running properly. It’s not impossible, and in the beginning if you don’t have money you will need to interact and talk to people more about whatever business you decide to run.

Lessons Learned for July 2017

  • Everything does not have to be perfect
  • Money spent has to be tracked to see if it was a good trade off
  • Don’t reach for shinny things, as you start one money making opportunity you will be tempted to start another, and another, only start one
  • Concentrate on one thing give it your all
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Read

Well the hours turned into days and here I am letting you know I didn’t forget about you, it’s just this is all a side hustle and I didn’t have time to write, I was concentrating on getting leads.

Leads

How do you get them? How do you keep them? How do you turn them from cold to hot leads? I think you have to have a process to funnel those leads into copy that not only sells them on what you have to offer, but also leads them to become raving fans. I have been reading two books lately that I have been so concentrated on, that nothing else has crept into my psyche.

  • Book #1 How to write copy that sells – Ray Edwards
  • Book #2 The 45 Second Presentation that will change your life – Don Failla

Each book has it’s own value, the first book if your selling anything online you have to have a process, and kick ass copy which is comprised of words, and those words can make or break your sales funnel. I find this book has all the pieces to the puzzle, without writing your sales funnel online would be non existent.

What can I say about “The 45 second presentation that will change your life” book that has not already been said? It’s not easy to get people to go your way. Honestly this book has been sitting in storage for years, never again opened until last night. It’s an easy read, probably could read in one sitting if you wanted. So simple but also so powerful. This book breaks down how to sell in any MLM business.  The concepts are so simple they just speak without words, if you get an opportunity read it.

No matter what business you have your going to need help in some places, don’t forget that books are a great resource, and if money is tight please join your local library where you can find all these books for free, get connected cause learning in any business is the life blood of growth.

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I joined MCA to complete my challenge

handshake

I have made the handshake and joined MCA, this opportunity is just too big to pass up.

I have joined MCA, currently I have paid my $39.95 to be come a member, to be able to bring others into MCA and for every signup in this opportunity I will receive $80.  Now I been around the block for a long time, you will find out my again in due time, but here is the truth, people say when something is too good to be true it usually is, but here I found a almost 100 year old company to join that allows me to not only help me achieve my goals of financial freedom, but also allows me to help others.

Soon there will be more to come, but for now I have been reading, learning and soaking up the training I”m getting which btw only added $27 to my total cost of this opportunity. With the internet gone are the days of bringing people to meetings and such, now I can just direct them to my website and my video information explaining what it is that I am learning, and how you yourself can learn.

To see the opportunity that I have found please visit my new website Best9to5.com

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In order to make real money online, you are going to have to create a signature product that is created by you, directed by you, sourced by you, and sold by you. In order to sell a product you have to create a sales funnel. This is how you guide people to your site, walk them through a process to purchase your signature product.

Now we honestly don’t have the time to discuss all this in one post, but the reason I spoke of this is because you need to create your own products.  To truly create wealth in online marketing/business you need your own course/product.

Here are some products you can look at that will allow you to create the sales funnel, and the email communications (Affiliate Links) below.

If you have ever thought of trying or buying either one of these products, please help me out and use my link, honestly it would be nice to be able to buy a cup of coffee.

ClickFunnels (short link) http://bit.ly/2sM0lh0

GetResponse (short link) http://bit.ly/2tOGttj

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Day 5 – Research

focus

Focus on the goal, not the distraction

Today I searched some websites, and youtube to see if I could find some new information.

Remember the best search engine on the planet is youtube.com you can find anything, learn anything it is by far one of the best search engines right behind google.com

I found some new ways to make money which I will share with you soon, I’m going to work on my affiliate networks, I keep checking Jvzoo.com, but as of yet no vendor has answered me back. (This is really slowing up my progress in getting this affiliate stuff working for me)

Today I did make $48.95 for a product that I have never promoted on my Shopify account that’s awesome, tomorrow I will drop into the analytics to see where this person came from, and what made them click for my product.

I found some tips and tricks on using youtube to promote your channel, and your affiliate links.

More later

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Day 4 – Happy 4th of July

Today I  plan to enjoy family, friends, & friends, you like how I just did that don’t you? Seriously please enjoy today, relax, rest, & refresh, Oh yeah I did it again.

Ok this was just a little word play, but honestly during times like this we only need to reboot, I think rest is the best way to reboot, relaxing is another component keep family first.

Tomorrow get back to work and crush it.

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Distracted

Distracted

Once again I stayed up too late, I watched TV most of the night, I gotta say I have an addiction to TV, Designated Survivor to be more specific this is what happens when someone says “Oh this show is amazing you could watch it, and I’m like Hell no” then I get home and out of the blue guess what pops up on my Hulu.com? I was up till probably 3AM, then woke up this morning about 7:49AM, but I just lounged in bed till I looked up and it was 10AM. A great start to my morning I think not, but now you know my M.O. and I do too much TV which leads me to ask myself if I know the problem, then I also know the solution.

Website Optimization

Today I am concentrating on making sure my website is installed properly, ready for google to index it, and also has all the plugins that I need to keep up with my traffic. Web traffic is the do or die in online marketing. You either have it or you don’t. At this time I’m not getting any traffic so I think it’s better to optimize now rather than later.

I installed a plug in on my website called Askismet the reason you need this plugin is because it helps with spam. One thing about the internet, while there are billions online doing normal things, there are also Bots doing other abnormal things. Bots are programs that people make, simple and plain. The program can allow a bot to do a specific task, such as copy the front page of a website for changes, then report back those changes. This is how companies keep up with the competition. Most bots are harmless, but others are destructive. Imagine while you sleep bots are working 100% of the time, no breaks, no sick days, just working. When people have bots that destroy this can hurt not only your website but your business if you rely on your site for your only source of income. Akismet tries to stop comments on your website that are fake, and pose no real value to your site it’s just some bot trying to post links mostly porn to your comments sections of your website. Once Akismet is install it helps with more then 95% of fake comments, this is a must have plug in for any WordPress install.

Todo: I need to install my WordPress backup solution, FREE of course, you need this little handy plugin just in case, your site is compromized or something evil happens to it (I guess those are one in the same).

JVzoo

I took some time to look around JVZoo which is an affiliate marketing website where you can create info products to sell or you can become an affiliate and market those products and make a portion of the sales. This is where the fun begins, but I ran into a problem. Every product has to be approved before you can promote it, and that can take a day or two or maybe even a week.  I thought I was doing the right thing by looking over the website, then I ran into a product that I thought would be awesome, and I ended up buying it thinking or I just need that product because it’s going to help me when I start posting. Agggg I try to get out the door way of being a consumer and get sucked back in.

I played around with my new software it’s kind of awesome and using it, I think promoting this one should be fun, but I gotta wait and that’s taking too long it’s already been about 2 hours WTH.

MCA

I follow alot of people online, for various reason, sometimes it’s cause they are funny, and other times, it’s for the content.  I had been hearing alot of talk online about MCA, which is essentually a MLM. It’s for roadside assistance, seems like they been doing really well for years, I’m not sure if the money with them is something I want to get into. I mean I like my friends, but as I start to learn more and more about Affiliate Marketing and making money online, there should be some things I can create as some extra side money, if I can get past the thought of yet another product. Don’t get me wrong I watched a video, and it caught my attention, I really thought I didn’t want to be rich, but I guess I’m only fooling myself. I know I wanna be RICH, the internet sucked me in again, and caused me to loose focus.

Tell me do you get sucked in and easily distracted? How do you stay on task let me know in the comments.

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city, thinking, wall

Thinking…

Last night I stayed up way to late to even think about starting early on this blog. Life if you let it can distract you from your end goal. I started with my thoughts wrapped around some early morning research, about Affiliate Marketing. You see in order to make money online you have to sell something. Selling is one of the oldest professions, online you either sell physical goods, or digital goods (otherwise known as information products).

Affiliate marketing is where you take a link to a website or a product and post it on the internet, you can post it by email or as a link on a website, or as a banner ad on a website. The end game is to have people click on your link which is a special formed link that has some kind of code so that the purchase of that product shows as your id or company name thus you get paid.  Can you make money doing this? I can say YES with a LOUD voice.

There are networks out there that you can signup with such as commission junction, and Clickbank to name just a few. The bigger question is how do you get people to click on the link? And that my friend is where the true work of an online entrepreneur lies. Think of it this way whatever you write in your copy of that ad has to sell something, it has to speak to the person who is going to click, understanding copy is critical to an online business. Anyone can type up a few words to explain what copy means, but to really understand it you have to live it, breath it, and love it.

This morning I played around with Clickbank at first I was going to look for a new offer that I could promote something that would be amazing, but as I looked through all the products nothing really jumped out at me and I got a little frustrated. More on my frustration in another post.

After this I decided to look at some notes I was making the other day concerning a list of things that can help you succeed in online marketing. When you direct people to your offers online, you have to hook them in, I bet you didn’t know people can create this hook. They can purchase info products online they can pay for an re-brand as their own. You might be a little confused but let me sum this up. There are people, and companies that will create hook products, such as

“Ten things that will save you thousands, you need to know before you open your first brick and mortar store.” Get your free copy here

Some one creates this product does all the research, they post that on a website and you can buy the product, rip their name off of it, if they allow it, and post that on your site as your own content. People have no idea you didn’t write it, and when they see that title, and your doing some kind of marketing to them, well they will want a copy of that report thus they trade there email address for this information.

I never wanted to just use one of those reports, I always feel I can do stuff like that myself and I think I can create some good information for those who visit my website. I had written out 10 things, and today I decided to put those on paper in electronic format so I can give this away as great information, it’s something that took me about 2 hours to put together, and it’s something that I can give away on my website that people can enjoy and it gives a little more weight to me being an authority in this space online.

After completing my first draft, I was thinking I need to get my email capture ready, so as people find my website they can enter their email, get my report or on my newsletter list, that way  I start to grow my email list. Sorry to throw yet another bit of information at you, yes emails are like gold in this business. I would say just about any email, but that’s not true, if your selling shoes and your email list is about swimming. Most people on your list will not really click too often on that link. Your site is about swimming and so selling shoes is not going to do that well, unless they are some aquatic swimming shoes that you can wear from the beach to the ocean catch my drift.

Just so you know I host my website with a company I’ve been with for more then 10 years, they are great and I now buy my domains at www.domainjockey.com (I own this website) I never used to promote my websites at all it just felt kind of slezzy, but now that I’m really giving my business a run, and my ideas are flowing like the nile I might as well.  I sell (.com) domains for $9.99 honestly I only make about $1 per domain, but that’s ok I purchase a lot of domains so I use the discount myself and at this time I’m the only person who buys them, but if your looking for a domain please give us a try the cost is great and service is fast.

Today was not a total failure in my eyes, but my goal of getting some new campaigns in place on Facebook and choosing some new products to offer was pretty much a wash, see how distractions get you off your path.

We will talk again tomorrow, I need to concentrate on posting some Affiliate links so I can start tracking some possible revenue, all this theory is ending up not bringing in any new money.

www.domainjockey.com

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Business Man

If not now when? if not me then who?

I want to use my website to track my success, failure, and over all daily updates about my venture into creating income online.  I know many people try to create income online, and I wanted to take a different approach to show just how hard, or easy this will be when I dedicate myself to one task.  2017 is the year that I promise myself I would work on me, and where I want to be with my life going forward working for myself is my #1 Goal for 2017.

I’m not trying to get Rich, while Money and Fame are important to some, I truly only want to be able to life the life I want on my terms, travel when I want, and be able to pay my bills on a monthly basis, and I hope while on my journey I end up doing something that I LOVE to do.

This blog will record my everyday for the month of July 2017, what I did, or didn’t do with my business.  I’m gonna try and stay away from my personal life cause I just want to concentrate on this online business. So I can show others how I did it and what you can do to follow in my foot steps for FREE If I succeed.

I started this morning with my thoughts on learning a little bit more about Affiliate Marketing, while there are programs on the internet about this, I’m not going to purchase another program this entire year, as I’ve already bought more programs then I can complete.

This is my first lesson to anyone who decides to create an online business, don’t get sucked into the vast pool of programs that are marketed to you, over, and over, and over again. This was a major downfall in my failure up to this point,  to crate any kind of income for 2017. I was doing Social Media Marketing, Amazon FBA, How to make money Blogging, Shopify and I also bought some programs that can make me money, but I never understood how to use this ie, clickfunnels, mail chimp and others.

So far this year here are my numbers for 2017 income:

January $0.00

February $0.00

March $0.00

April $0.00

May $21.94 :: 1014 visitors

June $14.02 :: 74 visitors

Honestly nothing to tell the world about, but it was a small amount that let me know anything is possible, I sat after my first sale, and really didn’t know what to do, I was happy, and scared at the same time, but ultimately this avenue was able to make money. I then debated, and over thunk it too much, and didn’t push further, I had created a niche website (meaning I created a specific website that only catered to a specific group) this caused me to have to rethink my whole site. The fad faded for the products I was selling and I am back to the drawing board.

Today I was supposed to get deep into clickfunnels which is a program that allows you to create landing pages and opt in pages for websites, that help you convert clicks on your links into customers. I open click funnels and looked at their top affiliates for one of their programs, and decided to look up a couple of the success stories, not to see if they were real, but to see if I could tell what they were doing and how they were doing it. I wasted probably and hour or two just on that alone, I won’t give you the links cause if I do you may want to do the same thing and I don’t want you to loose focus.

So while I was think about clickfunnels education today, I am thinking I should re-brand my Shopify account for a more broad fan base, ultimately this will let me pivot my brand position and move my site into a overall general direction or general sales website, this is something that was said when I started that course but like a dumb ass I decided to do what I wanted and did the cardinal rule most hear but don’t do. Its always said “Don’t try and invent the wheel, just follow the formula” If there is a second take away from this post today you just read it, and incase you didn’t “Don’t try and invent the wheel, just follow the formula”.

Below I’m going to post some links to my  stuff online if it’s running or failing I don’t care I want you to see the results.

Clickfunnels Affiliate link

GetResponse Affiliate link

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